Chevrolet 2014

 

During the second year of the campaign I was focused on getting the globe aligned. Before we launched "Find New Roads", there were over 42 different Chevrolet campaigns, 
with just as many design approaches to their brand.  

 

Historically, each region was allowed autonomy, but our mission to become a global brand meant global consistency
in strategy, messaging, execution, design, voice - you name it. We set out to become one brand and we did it. With the exception of French Canada (where it's illegal) and a few 

countries in the Middle East, everyone uses "Find New Roads"
in English. 

 

It was my job to work with each region and creative direct all

of the work so that no matter where you saw one of our ads, you knew it was from Chevrolet. We built Brand Guidelines, Photography Guidelines, Digital Guidelines, Retail Guidelines –guidelines for our guidelines. 

 

Having a central lead on the work is imperative when developing a global campaign. I quickly found out that the only way to make it work is to get your hands dirty in each market. You have to be there, live and in person, with clients and agency. As a result, I'm a Million-Miler with Delta and
I have Diamond Status through 2018. So, I got that going for me.