Chevrolet 2013

 

 

Here you'll find a collection of films I co-created to launch
the first ever Global Campaign for Chevrolet. The hallmark
of Chevrolet's post-bankruptcy mission to become a top
10 global brand, "Find New Roads" made its debut on the 2013 Super Bowl. 

 

From inception, "Find New Roads" has been rooted in the ingenious design of each of the vehicles in order to bring
to life the unique personalities they possess. 

 

Before any script was written, extensive work was put into developing the visual personas for each nameplate. What they inspired are these fantastic pieces of pop-culture (left) that leave the viewer with no question that Chevrolet is a car company with progressive design and a personality to fit any kind of lifestyle. 

 

We are now in our 4th year of the campaign and although
it has evolved, the ingenuity behind "Find New Roads" and the possibilities it brings to our drivers, is stronger than ever.