Chevrolet 2015

 

 

In the 3rd year of the "Find New Roads" campaign we started
to hit a groove. The regions were well on their way to fully embracing the power of a truly global campaign. So, of course 

it was time to change it up...okay, we didn't exactly change the campaign, but we did find a new way to tell our stories. 

 

In many markets, including the U.S., we knew there was a sense of apathy towards Chevrolet and we needed to find a way to break it. So, we decided to develop a series of experiments that let real consumers experience Chevy for themselves, to draw their own conclusions. The result became a new way to tell our stories by letting real people do it for us. 

 

These stories unfold just like any of our scripted films. They embrace the core values of the brand around authenticity, young at heart, optimism, ingeniousness and of course confidence. They focus on what is special about the vehicle that helps make the driver's life better. The only difference is that they are told by consumers, not Chevrolet. And the power is amazing. The campaign started in the U.S. but we've been quickly rolling it out to other regions and into our retail efforts. 

 

Together with our scripted stories, we're really starting to see
a distinct personality and tone of voice for the Chevrolet Brand.

Here you'll find a handful of highlights from last year as we look towards the dawn of what 2016 will bring.